Karl Stull Copywriting Samples

I wrote the text in all of the materials listed below, except for the staff-written articles in issentials, a magazine for prospects and customers of the direct-marketing firm PII. As editorial lead for issentials, I developed story ideas, edited the articles, and wrote all non-article text.

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Science Background Reports

Training – Business Competencies

Targeted and Personalized Marketing

Customer Relationship Management

Customer Education

Insurance and Financial Services