I wrote the text in all of the materials listed below, except for the staff-written articles in issentials, a magazine for prospects and customers of the direct-marketing firm PII. As editorial lead for issentials, I developed story ideas, edited the articles, and wrote all non-article text.
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Science Background Reports
Training – Business Competencies
Targeted and Personalized Marketing
- Personalization and Versioning (health insurance open enrollment)
- Versioning by Region (wholesale telecom)
Customer Relationship Management
Insurance and Financial Services