I wrote the text in all of the materials listed below, except for the staff-written articles in issentials, a magazine for prospects and customers of the direct-marketing firm PII. As editorial lead for issentials, I developed story ideas, edited the articles, and wrote all non-article text.
Select titles below to see PDFs.
Science Background Reports
Training – Business Competencies
Targeted and Personalized Marketing
- Personalization and Versioning (health insurance open enrollment)
- Versioning by Region (wholesale telecom)
Customer Relationship Management
- issentials magazine (customer retention and development)
- Case Study One-Stop Prospecting
Customer Education
Insurance and Financial Services
- Direct Mail Prospecting (homeowners insurance)
- Direct Mail Cross-sell (long-term care coverage)
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